It is that time of year. Christmas cards (or now more likely holiday cards) will be flying around soon and probably landing in your mailbox. I actually think the idea is wonderful and a great way to remind people that you appreciate them and their business.The expense is maybe just too great, though. Looking at all the budgets that are tightening, I wonder if emailing a personal note of some kind my have just as much affect. I have about 125 people in my small department alone that I want to receive cards, but I think the money could be put to better use.
I am going to think about this and poll a couple of people and get back to you. But please write a comment about what you think of Christmas cards. Not from Grandma, but from the business perspective.