Brief Yourself

In today’s age of the internet, it surprises me how little we know about people and companies, and even the day’s events, before we go into a meeting or social setting. You no longer need an assistant to debrief you of everything, although I love the thought of that. You can do it yourself. I am probably giving something away here and making myself seem less smart by admitting this, but I think it is better than not doing it all.

Before I meet with someone I “google” him and see what I can find out about him first. I do that for everyone who I know will be present whom I don’t know. If nothing else, I will at least be able to put a face with the name. This is really helpful for people who are as bad at remembering names as I am. Then I will “google” the company, project or related projects and read up on them. This will save you time and make them feel like you know enough about them to care. How impressive does it make them feel when you know the last show they did or the last project they worked on? It makes everyone feel good, and only takes a little bit of effort.

If you know me, you know I often get lost in classical plays. So before I go, I read a synopsis, and now that we have Wikipedia, I can not only read the synopsis, but I can also get background about performances, learn the origin of the play and read what scholars thought about the show. In 5 minutes of reading, I have enough information to talk to anyone about the play that I might have gotten from just watching.

Take the time and brief yourself before you go see these shows or go into these meetings. It will make a marginal difference in how your evening or day plays out.

Google Toolbox

I love Google. I have found so many useful and free things on there. I talked about Google Analytics a while back, and today I will share another favorite, Google Alerts. Google Alerts will send you updates of anything you want as they happen on the World Wide Web.

If there is a project I am interested in, I “google” it. I have alerts tagged on myself, my employer, theatres, and things I am interested in. I have chosen to get the once-a-week option, so once every a week I get a report on my name. Who knew there was a promising high school athlete with the same name? When he makes the news, I get updates. When I start to make the news, the updates will be about me. But my blog and twitter accounts show up every week. If someone else blogs about me, it shows up too.

In the age of the Internet, there is no excuse for not knowing what information is out there on you. I was speaking with a writer last week about a show he is producing. He thought he had an original name for the musical about an assisted living community. Well, when I “googled” it, I found a dozen such communities with that exact name. I was surprised to hear him say he never looked up the name online.

Have you “googled” your name lately?

Google Analytics

I send reports to my guest bloggers if they request them so they can see who is reading their blog entries and how many hits they get. When I shared this report with Jamie, she asked how I got such a report, so I thought I would share.

Google Analytics is a FREE way to track websites. If you have a website, go to the Google Analytics site and follow the easy steps to track your website or blog, and within 24 hours you will have all kinds of data.

To give you an idea of the data you can collect, I thought I would give you some data from this blog. I started tracking the date on April 30th. I have had 1,658 visits. My highest spike in hits by day were the posts about my friend David Twomey, and second was the post about the Tonys. If you look at individual page hits, though, it would be David first, and then the post about working for the St. Louis Rep.

I average 21 hits per day and average 31 hits on weekdays. Most people that visit my site are from the U.S., but I get visitors from other countries as well, including the United Kingdom, Japan, Russia, Sweden, and the Philippines, just to name a few. I receive the highest number of hits from D.C., Missouri, Virginia, Maryland, and New York, in that order.

So go! Start tracking your website and learn who is looking at it. It could help you in marketing, or at least give you some fun facts to share when talking about your blog.