The Oscars, Anything to Learn?

The Oscars are by far the Creme del la Crème of the awards shows. They, like the Tonys, have had declining viewership over the last several years. The Oscars took it head on and tried to figure what their problems were and how to fix them. First, they added more movies to the Best Picture category. They noticed that the Best Picture nominees were often leaving out some of the year’s biggest blockbuster movies. Should we add more Plays and Musicals to the Best Play and Musical categories respectively? I am not sure that would solve our problem. Usually our blockbusters do make it onto the nominee list.

Another thing the Oscars did was embrace social media. With their average viewership age at 49.5 they tried to use social media to accomplish a couple of things. The Oscars streamed the nominees live on the Facebook page bringing in 170,000 unique visitors. Then there was my favorite the Oscar iPhone application. You could pick your predictions then see how you faired. They also upgraded the site this year. The goals of all this was to of course get viewership up. But to also enhance the experience and hopefully make people continue the conversations after the awards show was over.

This was the best year for the Hollywood Box Office so let’s see how that relates to their new strategies and lets borrow what we can.

Twitter Lives On

This week if you “tweet” you have probably seen the LORT Twitter list that was posted by Yale MFA Student Devon Smith. Theatres that did well on the list are tweeting about how they did and I am sure the lower ranking ones are waking up and taking a real hard look at how they are doing not only with Twitter but social media in general. In the past month, four very smart people from the leaderships of various companies have come to me and said show me how to use twitter. I am not the best tweeter but I understand the basics and frankly once you practice it just isn’t that hard.

Number four on the “LORT Twitter Index” was Arena Stage. I think they are probably the best in the DC area about social media. They have a blog that is constantly updated and contains exciting stuff. They have YouTube channel that has great videos and is very well branded. They have a great Twitter account according to the list and most importantly they interact with their audience through these forms of media.

In a week they will be having a scavenger hunt that will be organized through Twitter and Facebook. It will take people on a journey through DC and I would imagine to the Lincoln Theatre where their production of The Fantasticks will be playing. The prize is actually a great one too, four tickets to opening night of The Fantasticks and a restaurant gift certificate for four.

Social media is more than just having a Twitter account and Facebook page but knowing how to take those tools and use them to interact with your audience.

Yes, You Are A Brand

Everyone here is a brand. We may think of social media as a way to kill time at work, but with this new form of connection moving in all around us, we are actually building brands of ourselves for our peers. Ever since I started accepting my Missouri Thespian students as friends on Facebook, I started to edit my wall. I keep the sexual stuff and profanity off my Facebook. I don’t want that representing me. I am more careful about the pictures posted and things I post, too. My Facebook, Twitter and Blog all represent me.

Some people ask, "Why not just set the privacy to high?" Because that is not me. I want to be open and honest with the people that want to “follow” me. You may not know it, but you are building a brand of yourself with every post. People learn more and more about you. Their opinion is shaped by what they read and the information they can gather online.

I am not trying to scare you into not posting, but just trying to make you think about every post and making sure you represent yourself to the public. Everything you put online could end up on the front page of the NY Times. So just be more careful about what you are representing.