Twitter Lives On

This week if you “tweet” you have probably seen the LORT Twitter list that was posted by Yale MFA Student Devon Smith. Theatres that did well on the list are tweeting about how they did and I am sure the lower ranking ones are waking up and taking a real hard look at how they are doing not only with Twitter but social media in general. In the past month, four very smart people from the leaderships of various companies have come to me and said show me how to use twitter. I am not the best tweeter but I understand the basics and frankly once you practice it just isn’t that hard.

Number four on the “LORT Twitter Index” was Arena Stage. I think they are probably the best in the DC area about social media. They have a blog that is constantly updated and contains exciting stuff. They have YouTube channel that has great videos and is very well branded. They have a great Twitter account according to the list and most importantly they interact with their audience through these forms of media.

In a week they will be having a scavenger hunt that will be organized through Twitter and Facebook. It will take people on a journey through DC and I would imagine to the Lincoln Theatre where their production of The Fantasticks will be playing. The prize is actually a great one too, four tickets to opening night of The Fantasticks and a restaurant gift certificate for four.

Social media is more than just having a Twitter account and Facebook page but knowing how to take those tools and use them to interact with your audience.