Be Aggressive

I was talking to a good friend in New York, and she was in a rut about her career. She decided she wanted to break into Broadway. My response was, "Okay, go and do it."

How can you go from not knowing many people working on Broadway to working on Broadway yourself? I told her to connect with anyone she knows who has ties. Turned out I even had someone for her to meet. I told her to follow up. Have people introduce her or introduce herself and have her connection make the follow up call and talk about how great she was. And fortunately for her, she is one of the best.

This business is about connections. It won’t just land in your lap. As I was talking to her, I thought about my connection. I send out about 15 cards or letters every month. I get about 3 responses a month to those notes. That’s a 20% return rate. Not too good. But that’s three more contacts per month that I get than someone who sends no notes.

And some of those notes that don’t get responses pay off later. The job I have now, for instance. I was at a Technical Cattle Call for DC and noticed a new person in the room. It was the Director of Production from Shakespeare Theatre, and she had to take off before I got the chance to meet her. So I thought this was the perfect opportunity to make a connection. I collected all the resumes she missed. Then, the next day, I wrote a note welcoming her to town and included all the resumes she missed. I never heard anything from her, but when I interviewed it was one of the first things we talked about. She thought it was sweet and forgot to send a note.

I don’t think it got me the job, but it made her remember my name and sure didn’t hurt. So when you are looking to change things up or even just looking to improve your network (which you should always be doing), be aggressive and send notes. You never know when it will pay off.