Filling A Gap

Yesterday there was a piece in the Washington Post about the Washington Ballet. It was on the homepage so I clicked to see what it was about. The Washington Ballet lost an expected 1 million dollars which is about 1/8th of their budget.

In a stroke of geniuses and maybe luck, they came up with a unique collaboration with Design Army and photographer Cade Martin. They ended up producing a commemorative book with shots of dancers throughout Washington DC. The paper and printing were donated and the book looks to generate around $100,000 in additional income for the company. I have to say, from what I see I am interested in buying this book. It looks beautiful and knowing the money is going to a good arts organization really makes the $55 seem not so high.

Congratulations to the Ballet and their partners in coming up with a great way to begin to fill the gap and hopefully get some more buzz about their company. You can read the article at the Washington Post and go check out the Ballet if you get a chance.