Twitter Week Begins

Over the last couple of months more than a few people have asked me about Twitter and how to use it, so I am going to dedicate, for the most part, this week to Twitter. Someone said to me recently that Twitter gets more hype than actual users. That may be true, but only time will tell. I think the same was said about Facebook in its first couple of years, and as a business person you would think being connected to your audience, whoever they are, will be important. Having another way of reaching them is also important.

First, you have to set up an actual account. It is easy and takes little to no time. Just go to Twitter.com and get started. They just ask for your name, a user name and email, and you are on your way. I always think being straightforward is the best approach. So you can follow me @JaredNeff and see a picture of me.

That goes to the next point. There a couple of design features that can make your Twitter page unique. The most important is your picture. This will be next to every comment you make. Because it is so small, make sure it easy to see. If you are small in the picture to begin with, you will be hard to see. I also recommend using the same photo for all your profiles, so if you have a good photo on Facebook, go ahead and use it. There are also background pictures and color changing options, but most people access their accounts from their phones and will just see your picture, so that is the most important.

Once you have your account set up you can start to follow people and have them follow you. I will get more into this tomorrow, but you have the basics, and tomorrow we will go into the details of tweeting.